Brief
Beyond the Spotlight is a two-year-long partnership with The Economist and YouTube. The content is grounded in Economist Impact research, hosted on a bespoke hub where YouTube-branded content is being brought to life.
Year one, focused on the impact of the pandemic on the Creative Economy.
Year 2, focused on the contribution of the Creative Economy to society, through the lens of 4 creative fields: Fashion, Music, Film and Theatre.
The content includes audio and video pieces, visual stats and articles, all aligned with leading cultural moments in time across the four key pillars.
The content is translated into French and German and hosted on an Economist Impact URL. The amplification strategy included print adverts, social, newsletters and media assets.
The content is translated into French and German and hosted on an Economist Impact URL. The amplification strategy included print adverts, social, newsletters and media assets.
My Role
UX, Art Direction.
Other Credits
Greg Lappage, Hristo Guertchev, Ibs Ajavi, Heung Lee Ranson profit, Susana Ferraz, Ashita Bajpai
