About
The Economist Group was briefed to develop the REV Index to measure the UK's progress toward transitioning to EVs. As the UK prepares to ban the sale of new petrol and diesel vehicles in 2030, the REV Index will allow BP and other stakeholders to measure their preparedness for the transition.
The index was the central component of a large integrated campaign, including data visualisation, a report and executive summary, a content hub, video, animation banners, and social media amplification.
Responsibilities
Art Direction, UX
Art Direction, UX
Other credits
Martin Koehring, Shivangi Jain, Ekaterina Walters, Ho Yuen Man, Lars Verspohl, Ashita Bajpai, Non Wood, Susana Ferraz, Jyotsna Shivkumar, Ibs Ajavi
Martin Koehring, Shivangi Jain, Ekaterina Walters, Ho Yuen Man, Lars Verspohl, Ashita Bajpai, Non Wood, Susana Ferraz, Jyotsna Shivkumar, Ibs Ajavi
Agency
Economist Impact
Economist Impact
Client
BP
BP
Programme identity
Wireframes
