Winner Best Brand Launch Digiday Media Awards Europe 2022
Winner Brand of the Year Digiday Marketing and Advertising Europe 2022
![](https://cdn.myportfolio.com/adb3c962-c6c9-4406-a4eb-d06015247e24/36170e1f-db5c-4fc8-826b-85976abfad82_rw_1200.png?h=669aaba3615c01fc7592f1818c736d92)
![](https://cdn.myportfolio.com/adb3c962-c6c9-4406-a4eb-d06015247e24/3f13f3bc-86ab-44ca-890d-9b862b2f0bab_rw_1200.jpeg?h=f0d85b8d4207fd32dad2497d35f02b4f)
![](https://cdn.myportfolio.com/adb3c962-c6c9-4406-a4eb-d06015247e24/520532f2-78c0-45c5-8051-0b0fc420f762_rw_1920.png?h=946601ece29dccdd9d5bf550881da442)
Brief
The Economist Group launched Economist Impact at the end of 2001, a business with a unique offering that brings together evidence-based policy research and creativity. It partners with corporations, governments and nonprofit organizations to deliver positive societal change.
The new Brand tool kit was created to introduce a visual language based on the various personalities of the Economist sub-brands. It unified and strengthened the Economist Group brand and kept the individual brands' identity by introducing four design principles - one for each different part of the business.
My role
- Design Direction
- Overseeing the brand implementation across all Economist Impact and EI Studios assets
- Creating design templates, digital, print and social documentation.
Other credits
John Long (CD), Kim Miller, Claire Casey, Jamie Credland
Designers: Ho Lung Tsang, Laura Dirzyte, Joey Chen, Cheryl Fuerte, Susana Ferraz, Heung Lee, Ashita Bajpai, Jyotsna Shivkumar, Maria Gonzalez, Leah Romero, Ibs Ajavi
Agency
Economist Impact
![](https://cdn.myportfolio.com/adb3c962-c6c9-4406-a4eb-d06015247e24/ffcacc69-4c68-4e2a-bd99-a7202d5e3f35_rw_1920.jpg?h=9726ee5574995c4b28e4056db3c2ec36)