- Winner Best Brand Launch Digiday Media Awards Europe 2022
- Winner Brand of the Year Digiday Marketing and Advertising Europe 2022
- Winner Brand of the Year Digiday Marketing and Advertising Europe 2022
About
The Economist Group launched Economist Impact at the end of 2001. This unique business offers evidence-based policy research and creativity. It partners with corporations, governments, and nonprofits to deliver positive societal change.
The new Brand tool kit introduced a visual language based on the various personalities of the Economist sub-brands. It unified and strengthened the Economist Group brand while keeping the individual brands' identities by introducing four design principles—one for each part of the business.
Responsibilities
- Design Direction
- Overseeing the brand implementation across all Economist Impact and EI Studios assets
- Creating design templates, digital, print and social documentation.
- Design Direction
- Overseeing the brand implementation across all Economist Impact and EI Studios assets
- Creating design templates, digital, print and social documentation.
Other credits
John Long (CD), Kim Miller, Claire Casey, Jamie Credland.
Designers: Ho Lung Tsang, Laura Dirzyte, Joey Chen, Cheryl Fuerte, Susana Ferraz, Heung Lee, Ashita Bajpai, Jyotsna Shivkumar, Maria Gonzalez, Leah Romero, Ibs Ajavi
John Long (CD), Kim Miller, Claire Casey, Jamie Credland.
Designers: Ho Lung Tsang, Laura Dirzyte, Joey Chen, Cheryl Fuerte, Susana Ferraz, Heung Lee, Ashita Bajpai, Jyotsna Shivkumar, Maria Gonzalez, Leah Romero, Ibs Ajavi
Agency
Economist Impact
Economist Impact
