The Economist Group was briefed to create a hub that raised awareness of Grand Seiko and reassert the brand's luxury credentials in a high-end market. 
The concept focused on the craftsmanship of Grand Seiko designs and their story through time. 
The custom responsive microsite includes a branded content article and an animated timeline. A tailored social media campaign was created and optimised to reach our audience using [E]Brandconnect channels.

My role
Art Direction and UX 

Grand Seiko 
The Economist Group

Other credits
Ashita Bajpai, Caroline Kinneberg
Other credits: Ashita Basjpai (design)

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