![](https://cdn.myportfolio.com/adb3c962-c6c9-4406-a4eb-d06015247e24/27543c10-2c7b-4c42-a3d9-ea2b69555014_rw_1920.jpg?h=bfd8fbd4c3542ea7b18c97371e7a35eb)
![](https://cdn.myportfolio.com/adb3c962-c6c9-4406-a4eb-d06015247e24/3b85e437-f6f8-4466-a5df-b43797909b88_rw_1200.gif?h=276036056a9dc85d3734440026dd19b6)
Brief
The Economist Group was briefed to create a hub that raised awareness of Grand Seiko and reassert the brand's luxury credentials in a high-end market.
The concept focused on the craftsmanship of Grand Seiko designs and their story through time.
The custom responsive microsite includes a branded content article and an animated timeline. A tailored social media campaign was created and optimised to reach our audience using [E]Brandconnect channels.
My role
Art Direction and UX
Client
Grand Seiko
Agency
The Economist Group
Other credits
Ashita Bajpai, Caroline Kinneberg
![](https://cdn.myportfolio.com/adb3c962-c6c9-4406-a4eb-d06015247e24/3a8f2024-f682-4790-9024-314e11832e22_rw_1920.jpg?h=fa649deb9b6daa2bc941f39ce3539456)
![](https://cdn.myportfolio.com/adb3c962-c6c9-4406-a4eb-d06015247e24/1104f96c-e728-4343-9186-6ee1cf22c53f_rw_1920.jpg?h=b9a968d11751a3de0c53c585aa87775c)
Other credits: Ashita Basjpai (design)
![](https://cdn.myportfolio.com/adb3c962-c6c9-4406-a4eb-d06015247e24/2d3f45c0-5e0c-4e08-ba93-8775d9f219ff_rw_1920.jpg?h=481af27571de36cdfee6573ca3506765)