The Economist Group was briefed to create a hub that raised awareness of Grand Seiko and reassert the brand's luxury credentials in a high-end market.
The concept focused on the craftsmanship of Grand Seiko designs and their story through time.
The custom responsive microsite includes a branded content article and an animated timeline. A tailored social media campaign was created and optimised to reach our audience using [E]Brandconnect channels.
Art Direction and UX
The Economist Group
Ashita Bajpai, Caroline Kinneberg
Other credits: Ashita Basjpai (design)