About
The Economist Group was briefed to create a hub that raised awareness of Grand Seiko and reassert the brand's luxury credentials in a high-end market.
The concept focused on the craftsmanship of Grand Seiko designs and their story through time.
The custom responsive microsite includes a branded content article and an animated timeline. A tailored social media campaign was created and optimised to reach our audience using [E]Brandconnect channels.
Responsibilities
UX, Art Direction
UX, Art Direction
Other credits
Ashita Bajpai, Caroline Kinneberg
Ashita Bajpai, Caroline Kinneberg
Agency
The Economist Group
Client
Grand Seiko
The Economist Group
Client
Grand Seiko
