Brief
Marriott briefed The Economist to create an engaging marketing campaign targeted at 'The Inventive Class' - males and females aged 25-45 in the UK, Germany, and France.
The campaign deliverables included a website, custom illustrations, videos, an interactive timeline, print supplements in The Economist and 1843 magazine, postcards, advertorials, media and social amplification and three inspirational digital travel guides.
The project was distributed online and offline media on The Economist Group’s channels, driving the target audience towards a bespoke content microsite.
The project was distributed online and offline media on The Economist Group’s channels, driving the target audience towards a bespoke content microsite.
Moments To Inspire kicked started a powerful branded conversation around mindfulness and business travel and established the brand as the only one offering thoughtful spaces, enriching experiences, and elevated service that inspires its audience to shine their brightest professionally and personally.
Responsibilities
- Art Direction
- Visual Design
- Art Direction
- Visual Design
Other credits
Ranson Profit, Teresa Palagano, Hannah Symondson, Ashita Bajpai, Jyotsna Shivakumar, Leah Romero, Alexander Black, Jonathan Yefet. Illustration: Mark Boardman
Agency
Economist Impact
Economist Impact
Client
Marriott
Marriott
