Brief
The Economist's Client Solutions team was briefed to create a Brand tool kit that defined the identity and communicated the GBF values across Global markets.
The tool kit included a logo and regional variations, a master identity referenced in all assets produced by several design teams, and the visual building blocks that unified the programme and defined the brand tone of voice.
My role
Branding and art direction
Client
Dubai chamber of commerce
Agency
Economist Impact
