Brief
The Economist's Client Solutions team was briefed to create a Brand tool kit that defined the identity and communicated the GBF values across Global markets.
The tool kit included a logo and regional variations, a master identity referenced in all assets produced by several design teams, and the visual building blocks that unified the programme and defined the brand tone of voice.
View it here
https://www.globalbusinessforum.com
https://www.globalbusinessforum.com
Responsibilities
- Branding and Art Direction
- Branding and Art Direction
Agency
Economist Impact
Economist Impact
Client
Dubai chamber of commerce
Dubai chamber of commerce
